Meet the Visit Columbia Team

Our team is here to support you! Get to know who's who at Visit Columbia, Tennessee. 

Mission Statement

Visit Columbia is the official destination marketing organization (DMO) of the City of Columbia, Tennessee whose core function is to be the chief engineer & strategist for Columbia's identity, meticulously shaping the perception of Columbia among potential visitors. Our mission is to market and develop Columbia as a premier leisure destination, while maximizing tourism expenditures and positive visitor experiences that increase revenues and stimulate economic growth for the city by showcasing our history, cultural assets, shopping, dining, outdoor recreation, and events.

Vision Statement

To become Tennessee’s number one small-town destination, renowned for its welcoming spirit and bedrock of authentic character and deep roots.

Brand Promise 

Visit Columbia will welcome visitors to Columbia, Tennessee with the most authentic Southern hospitality experience, celebrated in our cultural and historical gifts and our natural resources that are shared through the stories, places and, most importantly, the people of this vibrant 'Main Street America' community.

Kellye Murphy, Tourism & Marketing Director

Kellye Murphy 

Tourism & Marketing Director 

Email Kellye 

Kellie Johnson

Kelli Johnson

Columbia Main Street Manager

Email Kelli 

Lexi Dearborn

Lexi Dearborn

Marketing Specialist 

Email Lexi 

Hanna Miller

Hanna Miller

Public Information Officer 

Email Hanna

Makenna McGowan Headshot

Makenna McGowan

Marketing Coordinator 

Email Makenna