Meet the Visit Columbia Team
Our team is here to support you! Get to know who's who at Visit Columbia, Tennessee.
Mission Statement
Visit Columbia is the official destination marketing organization (DMO) of the City of Columbia, Tennessee whose core function is to be the chief engineer & strategist for Columbia's identity, meticulously shaping the perception of Columbia among potential visitors. Our mission is to market and develop Columbia as a premier leisure destination, while maximizing tourism expenditures and positive visitor experiences that increase revenues and stimulate economic growth for the city by showcasing our history, cultural assets, shopping, dining, outdoor recreation, and events.
Vision Statement
To become Tennessee’s number one small-town destination, renowned for its welcoming spirit and bedrock of authentic character and deep roots.
Brand Promise
Visit Columbia will welcome visitors to Columbia, Tennessee with the most authentic Southern hospitality experience, celebrated in our cultural and historical gifts and our natural resources that are shared through the stories, places and, most importantly, the people of this vibrant 'Main Street America' community.

Kellye Murphy
Tourism & Marketing Director

Kelli Johnson
Columbia Main Street Manager

Lexi Dearborn
Marketing Specialist

Hanna Miller
Public Information Officer

Makenna McGowan
Marketing Coordinator